The Challenge
The website needed to communicate Narrakine’s rich history, values, and product offerings while appealing to a diverse audience, including international buyers and distributors. Key challenges included:
- Creating a compelling, visually engaging site that told the Narrakine story.
- Ensuring smooth navigation for both English and Chinese-speaking users.
- Balancing brand storytelling with detailed product and supply chain information.
- Optimising for both domestic and global audiences, ensuring accessibility and usability across different markets.
Our Solution
We developed a bilingual, visually rich website that effectively communicates Narrakine’s premium beef production and sustainability commitment:
- English & Chinese Language Support: A seamless language toggle allows users to switch between English and Chinese, ensuring accessibility for international buyers.
- Storytelling Design: Stunning imagery and well-structured content bring Narrakine’s heritage and dedication to quality to life.
- Product & Export Information: Clear, informative pages outlining hay and grain production standards, sustainability efforts, and distribution processes.
- Easy Navigation & Mobile Optimisation: A user-friendly structure that caters to both local and international audiences, with a fully responsive design.
The Results
The new website successfully presents Narrakine as a premium and trusted hay and grain supplier in both Australian and international markets. The bilingual functionality ensures effective communication with Chinese-speaking stakeholders, strengthening their global reach. With a balance of brand storytelling, product information, and accessibility, the site enhances Narrakine’s digital presence and export potential.
