The Challenge
The primary goal was to create a visually appealing, user-friendly website that reflected the estate’s modern and welcoming nature. The site needed to engage prospective buyers with its design while incorporating essential functionality, including:
- A clean, engaging layout to highlight the estate’s unique features.
- An interactive masterplan to dynamically showcase all available lots.
- A dedicated section for display homes, making it easy for users to explore available home designs.
- Easy-to-access forms for enquiries and brochure downloads.
- A scalable platform to support the estate’s growth and updates over time.
Our Solution
We approached the project with a mobile-first strategy to ensure the site delivered a smooth experience for users on all devices. Key elements included:
- Designing an Inviting Digital Identity: A clean, modern design inspired by the estate’s branding, featuring soft colour palettes, engaging visuals, and clear calls-to-action.
- Interactive Masterplan & Lot Listings: A standout feature that allows users to explore the estate’s layout and check lot availability in real time. Visitors can click on individual lots to view details such as size, pricing, and status (available, sold, or on hold).
- Display Homes Section: A dedicated area where users can browse featured display homes, including high-quality imagery, floorplans, and builder details, helping them envision their future home.
- Streamlined User Journeys: Simple navigation, prominent brochure downloads, and strategically placed enquiry forms to guide users effortlessly.
The Results
The Lake Treeby website combines functionality and aesthetics, serving as a vital resource for prospective buyers. The interactive masterplan and display home listings have enhanced user engagement, providing clear, real-time insights into lot availability and housing options. This ensures a seamless experience for potential residents, making it easier than ever to take the next step towards securing a home in this vibrant community.
